Yet, some homeowners are enjoying record success by selling homes on their own—in less time and with greater profits than neighbors who are working with full-service Realtors. According to The National Association of Realtors Home Buyer and Seller Survey, 29% of the homes sold in 2006 were successfully closed without a full-service real estate firm. (12% were For Sale by Owner, 8% used MLS listing services only, and 9% used a discount service-based broker.)

What do they know that you can profit from?

To Be Sold, It Must Be Seen.
There is one rule of real estate that everyone agrees is true: exposure is essential. Full service Realtors, discount brokers and for sale by owner (FSBO) sellers have different opinions about the best way to sell a home. But they all agree on the importance of effectively marketing your home, beginning with an entry in the MLS database.

Why MLS Is a MUST.
Multiple Listing Service (MLS) is the data and search engine of the National Association of Realtors (NAR). This powerful and exclusive tool is used by the 700,000 members of the NAR to find homes for prospective buyers. In fact, most Realtors search it every day to find homes for their buyers. Anyone can access the database to search the homes for sales by visiting www.Realtor.com. However, only licensed Realtors can post or list a home for sale. Sellers who contract with full-service real estate firms are listed by their Realtors, but they pay for the privilege with 5 - 7 percent commission out of the profit from their home. Discount brokers offer MLS services based on a flat fee, ranging from $99 to thousands depending on how many additional services are provided.

Your Home Free Advantage.
You can reach thousands of buyers and their Realtors with a FREE MLS listing today. Home Free levels the playing field and gives you the power to market your own home through MLS, Realtors.com, nefar.com, Jacksonville.com, and fl.living.net. To qualify for your FREE MLS listing, read through our list of Preferred Vendors. Think of them as your home team—trusted partners who can assist in every aspect of your real estate transaction. These professionals are necessary for most FSBO real estate closings, and the reputable lawyers, title companies, surveyors, inspectors, pest control companies and others on our list have met our standards for ethical performance. When you choose to work with the vendors from our list, you’ll receive a FREE MLS listing for up to 12 months.